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Copywriting Mastery Course
Introduction to this copywriting training
Copywriting introduction (2:03)
Bonus: elite copywriting training (30:44)
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Bulletproof copywriting process
The step-by-step process (8:33)
Overcoming writer's block
Assembling your sales copy (13:02)
Copywriting checklist
Copywriting exercises
A universal copywriting formula (6:25)
16 copywriting mistakes to avoid
Copywriting tools
Writing smarter with artificial intelligence (8:29)
Creating your swipe file for infinite ideas
Copywriting strategies
Fundamental techniques
AIDA formula
Before, after, bridge formula
PAS formula
FOMO copywriting
Conversion copywriting tips
Writing unique value propositions (2:55)
How to write like you speak
Headline writing
How to write epic headlines
25 types of headlines
Copywriting layout
Proper layout and structure
Effective use of images
Wireframing
Copywriting psychology
How to research your audience and market (13:43)
What makes customers tick
Creating deep emotional connections
Storytelling like a pro
The art of persuasion
Pattern interrupt copywriting
Writing various types of sales copy
Social media copywriting (27:05)
7-figure sales letters (6:37)
Effective email newsletters and sales emails
High performance PPC ads
Advertorials
Brochures
Attention-grabbing slogans
Perfect website copy (12:24)
Newsworthy press releases
Product descriptions that sell like crazy
Blogging like Neil Patel (7:25)
Copywriting breakdowns and over-the-shoulder sessions
SaaS website copywriting breakdown
Forbes magazine ad copywriting breakdown
Chargebee sales page copywriting breakdown
Wix Facebook Ads copywriting breakdown
Writing sales emails over-the-shoulder
Editing copy to perfection
Copyediting checklist
Proofreading like a pro
Analyzing sales copy performance
Setting KPIS for projects
Measurement tools and processes
How to conduct tests and experiments
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Summary
Recommended resources
A universal copywriting formula
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