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Free Content Marketing Course
Introduction
What is content marketing? (2:21)
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How does content marketing work?
Content marketing examples and takeaways
Content marketing framework
Create a buyer persona (2:20)
Create a content calendar
Create, publish, and repurpose
Generating leads with content
Content marketing tools you need to use
Top, middle, and bottom of the funnel content
Generating content ideas
Ideation strategies
How to measure content marketing
Content KPIs to measure
Thank you
Summary (0:47)
What is content marketing?
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