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Email Copywriting Course
Introduction
Email copywriting introduction (3:01)
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Writing effective subject lines
Subject line copywriting strategies (7:32)
Subject line templates
Essential email copy theory
Personalizing emails (8:29)
Segmenting your list (4:50)
The power of storytelling (5:40)
Customer dream outcomes (5:10)
Writing killer emails
Salutation and hook (15:25)
Creating an irresistible offer (9:03)
Over the shoulder: writing cold emails (23:49)
Over the shoulder: writing sales emails (28:49)
Product launch email templates
Revenue-generating sequences
Creating lead magnets (7:12)
Drip sequences (8:46)
Over the shoulder: creating a drip sequence (16:18)
Summary
Additional resources
Email copywriting introduction
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